Direct Marketing
The term direct marketing is self-explanatory as the term goes, direct which essentially means eliminating the use of middleman and third party sources to advertise and market our services and products. This is also one of the common types of marketing used in today’s marketing era. The advantages are inherent as you can measure it easier than media advertising, there is an immediate response feedback system in place and also an active call to action system. The most common channels that you can use in direct marketing are SMS, e-mails and phone calls. It helps in mass communication and you can deliver it personalized to every individual.
Email Marketing
Many businesses have started to think that email marketing is an outdated concept, but in reality approximately 3.9 billion consumers still use email for communication. It is also evident that no other platform is as effective as it has the maximum users. This is the most powerful direct marketing tool. As per recent research, many businesses establish their brands amongst consumers through email. Our team of direct marketing experts, use different ESP’s ( Email service providers) to send out automated messages, surveys, promo alerts, announcements about products, as per a tailored email marketing strategy for your company.
It is very common for every other person starting from a low wage worker to a top business-man to have a phone which has WhatsApp installed. It has become such that even without this app it is impossible to conduct daily life. How can we utilize such an amazing platform to its maximum potential for our business? You can leave that worry upon us, as we can get to reach your audience faster, through tailored effective advertising formats after research and budget friendly. We also shall provide a post-campaign performance check to let you know of your actual campaign result.
Whatsapp Marketing
Text Messages
The right usage of personalized content through SMS can actually help businesses build trust and establish contact with the consumers. It is a huge missed opportunity for your brand if not engaged in text message marketing. About 54% of the consumers are willing to receive SMS from brands with regards to sales, coupons, promotions and more. The SMS’s are always available at the fingertips of the consumers enabling ease of use not just for the consumer, but as a business you can always provide instant customer service. This not only provides information to your consumers, but also they can be rerouted instantly to your social media page or website.
Telemarketing unlike text and email can be the most direct form of marketing as the consumers can be spoken to personally. This type of marketing is highly suitable for business-to -business connections, as majority of the businessmen are open to sales calls and other enquiries about their services and products. It is one of the best ways to approach the consumers but also poses risk as it may seem irritating for many. We specialize in selecting your market and researching the right people for telemarketing and help expand your business on many levels. This approach is also useful to persuade the consumers.
Phone calls
Frequently
Asked
Questions
How does direct marketing benefit the end customer?
Direct marketing benefits the end customers in many ways as they are directly contacted by the businesses through means like Email, sms, WhatsApp, and telephone. Customers can ensure their customer feedback and queries are heard and this also enables businesses to provide appropriate action.
Will direct marketing be beneficial to every organization?
It depends on the nature of the business, target audience, and campaign goals, also there is a huge untapped market if a company doesn’t engage in Direct Marketing, hence it is important for every business to try and adopt at least one form of Direct marketing.
How can the success of a direct marketing campaign be assessed and monitored?
The success of a direct marketing campaign can be assessed by tracking metrics such as response rate, conversion rate, sales revenue, and ROI.
How long does a direct mail marketing campaign take to prepare and complete?
The timeline for a direct mail campaign might vary from several weeks to several months, depending on the complexity of the running campaign.
Is there a minimum order quantity for a direct mail campaign?
The minimum order quantity for a direct mail campaign can vary depending on the service provider and campaign requirements.
Email marketing - is it effective?
Proper working out of email marketing campaigns can be highly effective. However, the success depends on factors such as the quality of the email list and content, frequency of emails, and effectiveness of the call-to-action.